Marketing
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Marketing Ideas
Color BowlsIn an age when so many consumers look for upscale products, consider providing them with large, colorful, and long-lasting pot mums grown in color bowls.
Bouquet MumsBouquet mums take pot mums to a new level and are creating excitement in the market place! The multicolored pot mums create the appearance of a floral bouquet for long-lasting appeal.
Mixed pastels of Blush varieties combine in a unique and beautiful creation for spring sales.
Centerpiece Mums
Centerpiece mums are potted chrysanthemums produced and marketed in bulb pans. They can provide an aesthetically appealing product that is typically shorter and more mounded in appearance than traditional 6" mums.
The shorter and more mounded Centerpiece Mum is tailored for use on coffee tables, dining room tables, office desks or reception areas, and in interior plantscaping locations.
European Pot Mums
The majority of pot mums in Europe are produced in 11cm or 12cm pots (4 ¼" or 4 ½"). These pot mums are produced with three cuttings per pot.
Single-Stem Pot Mums
For spectacular flower size and an unusual look in pot mums, consider single-stem mums. They offer a potential "new" pot mum look.
Offering a dramatic new look in pot mums, Fleurettes are mini-mums that abound with dainty 1" to 1-1/2" daisy-like flowers. They are grown in bulb pans and small pots to take advantage of their naturally low-growing and spreading plant habit.
Fleurettes can be flowered in containers ranging in size from 2" to 3" personal pots to large 10" bulb pans and 6" to 12" hanging baskets.